The website recommendation system originated from Amazon.com. It recommends products based on the customer browsing history. Sufficient amount of data and highly efficient computing mechanism must be available for the operation of this system. SMEs don’t have that much data and it costs a lot to build a recommendation mechanism.

Well, with Kerebro, you can do it like Amazon!

Tips 2：Knowing what customers want in advance
Recommend visitor with services similar or related to the ones on specific pages they browse, and guide them to view more and stay on the website longer step by step.


Moves in details

Step1:  List relevant products, services, or events
Recommend visitors to take a Heart and Lung Checkup when they are browsing the Gastrointestinal Checkup. Recommend product in a three-pack when they look up the one-pack. Recommend visitors to register for a seminar when they read information on studying abroad.

List the connection between pages in advance and you won't miss it when making the setting.

Step2: Set the ad
Create a new ad group and select the ad format you want.
Try to use slogans such as “Guess you also like……”, “Special recommendation!” and “Take me with you!” when making an ad.



Step 3: Set a goal 
To understand if your ads work well, we need to set some goals.  Add a goal by clicking “Setting” and then “Goal setting”.

Add a final page (e.g. thankyou.html) that a visitor reaches after joining the membership, subscribing to the newsletter or downloading the document. We record that a customer completes the goal once he/she reaches this page.

Step 4: Set the automation
You may create an automation by going to "Setting" and "Automation Setting".
Add the condition "Pages".  You may use "Equals to" to appoint precise product page or "Begins with" to specify a certain type of page. You may also add the condition like "Scroll to" or "Duration" page to ensure that visitors are interested in a certain page before recommending other relevant information to them.


Save the automation and it will start running.  Remember often come back to check if the automation gets the visitors to the goal.

If you haven’t already got an account, you can sign up for Kerebro for free.

And of course let us know if you have any questions! Email us and we will get back to you quick!